Internet and Books Essay

In today’s modern world, technology has a great influence on our life and time. Back in the early 19th century, when electronic devices had not been invented, the population could only use printed word such as books, posters, newspapers or magazines, to gather information. Later, in the mid 20th century, the use of computers, televisions and radios helped people to know about the incidents happening all around the world, more easily. Now, in the 21st century, the creation of internet and other devices to access it has helped us to attain gigabytes of information, just with the click of our mouse. The internet has made it possible for us to acquire answers for almost all of the questions that we ask, and has alleviated the access to information to almost every topic imaginable. Firstly, internet helps to save time and effort. All you need to do is type in your question and click SEARCH. It can give an answer to almost every question type in, and it is usually very quick, speedy and fast. On the other hand, using books or other printed texts can waste time, as you need to find the appropriate book and then search for the information you need from it. For example, while searching for a book in the library, you waste time trying to reach there, and even more time trying to find the book you need. Despite this, time is also lost when you try to find the information that is useful to you from the book. Whereas the internet acts as a filter that sieves out all the data you need, in a span of seconds. However it can be argued that using electronic devices can cause distractions and disturbances. Using the internet can divert your attention to some other unrelated site and will cause you to waste time. For instance, you may login to facebook or twitter, or check your mail instead of researching and using the time well. On the contrary, you cannot be easily distracted in a library where silence is preferred, and is filled with people who want to work. But if the internet is used properly, and if the person has a self control over himself the internet has more advantages comparing to printed texts. So in short internet can be a time-saver only if used wisely. Alternatively, the internet can sometimes provide us with unreliable information. It is like a blank page in which people are allowed to post whatever they want, and sometimes even the wrong information. As exemplified by blogs, in which anyone can post their opinions and views on a topic, the internet can be a source of unreliable and inaccurate information as it contains the judgement of different individuals and not the actual facts. On the contrary, printed texts can be a great source of reliable information. Books are written by experienced authors who have researched well about the topic themselves before publishing it. A library can assure you that the book in your hand is dependable and trustworthy. In spite of being unreliable, internet can provide us with up-to-date data. It offers information on the most recent discoveries and inventions, the latest cars or other products and about the contemporary incidents and happenings all around the world. However once a book is published, any recent findings cannot be added to it. There are always new developments in the field of health, science, technology and politics that the library simply cannot keep up with. Therefore, the internet can provide us with the latest news about our modern day developments and can be dependable only if used properly by checking the sources of a particular website. Thirdly, glaring at a screen for a long period of time can cause various eye and back problems. Computer vision syndromes like eye strain and cataracts are caused by glaring at the computer screen for prolonged periods. Millions develop a condition called ‘dry eye’, resulting in gritty, itchy, inflamed eyes, due to staring at the screen for hours. The light from computer screens can cause drastic problems to your eyes, and sometimes even partial blindness. Unlike computer screens, books can be very easy to read as they are just words printed on paper. However there are many solutions to prevent the damage caused to eyes by computer screens. Screen filters can be bought to reduce the amount of light radiation hitting our eyes. There are also many softwares that can transfer the information audibly or with the help of videos, and do not require data to be read. Regular breaks, and turning away from the screen constantly can also help in avoiding eye and back problems. Usually, there is an option to zoom in, which enables people to read easily. Unlike computers, books cannot be zoomed in, when the letters are too small to be visible, causing eye problems as well. So the problems caused by glaring at computer screens or reading the small printed texts in books, can be reduced by taking regular breaks and exercises, as anything in excess is not good for our health. Moreover, a lot of paper is wasted in the creation of books and magazines. Deforestation, being one of the greatest threats that humans are facing today, is increased by the production of paper in books. A few sheets of paper could be worth one tree. Hence the number of trees is reducing day by day. Obviously, trees are vital for our living as they are the natural producers of food. Deforestation not only causes scarcity of food and other resources, but also results in the rise of the earth’s temperature, causing global warming. In contrast to books, modern technology like mobile phones, computers or tablets does not harm the environment to a very great extent. In the case of computers the energy used is electricity, which is renewable and can be created again and again. The internet is a huge database, and more information can be adjoined into it, very easily. However books are created from sheets of paper, and if the number of books increase, then the level of deforestation can increase correspondingly. To reduce the destruction of the earth’s forests by deforestation, paper should be recycled and not wasted. Instead it is much easier to use the help of modern technology that functions with the help of renewable energy, which does not have a great impact on nature. Therefore modern electronics has made it possible to overcome a huge problem to the environment. In conclusion, modern technology has many positive uses; it has made the world a smaller place by allowing us to contact individuals all around the world, many electronic devices are very cheap making it affordable to all and has also allowed people to find out about the news and incidents happening all around the world. But every good has some bad, and the extensive use of technology can be harmful to our health. I strongly believe that modern technology has been very helpful and useful to the human population. It has eased our access to information in very sustainable manner, and has connected the world together.

Universities should accept equal numbers of male

This wildflower trends in society, in which the world outside education is a fairer one following defeatists movements. In terms of ability, women are Just as capable of allowing any subjects men and should be given the opportunity to do so. In academic terms a mixed calloused be a balanced one. On the other hand, university seats shouldn't be allocated according to gender butchering to other factors Like demand and supply for a particular course or meeting entertainments.Some courses Like teaching have a large number of female applicants helicopters may not be so popular. I think this has to do with personal preferences rather tonsorial conditioning. Perhaps choosing student based on entry requirement may even work infamous of female students who tend to do better at school than their male underpants. I believe the subject a student wishes to follow is a personal choice. Universities should bewailing to accept students on their academic ability and skills and not on their gender. Cl assless to courses should be provided to all applicants.Rather than exclude homogeneously from an important area such as education, they should be motivated undercharged to take part based on their merit. From the evidence of developing countries, the number of students with various subjects in the university Is far higher but the major factor Is equal demand In the field of differentiability. It Is difficult to keep parity of every subject for the administration In university. However, In my view, students both male and female should have entitled to access In versus]etc rather than being an equal number of genders In every subject.It is undoubtedly true universities are now full of crowded in order for the need of transferable subject. Therefore, most of the students often prefer most demanding subject likeliness course, psychology course and so on. In that case, administration assesses adequately of the students, which is good judgment in order to empower equally both male manhan dle. Female or male will be the candidate for a course by the selection procedure. If maintained parity, brighten male or female students may go out of estimate.On the other hand, there are a good number of subjects which are always dominated by tablemates, art and design course and nursing course are the example. If the administration's to fill up these fields by the males but remains vacant at the last. Different subjective sundry demand according to the gender allocation. But every student gets provided same opportunities. In conclusion, I believe that students should not be deferred only by to deprive someone eventide good experience.

British Literature Essay

Literature is one of the most effective ways to protest against the society, iniquities in this society. From early times writers and poets used rhythms and stories for ridiculing the upper class of a society. Why do poets use poems to tell about social injustices? The answer is simple. This way a poet can catch and hold the reader’s attention, his emotions. Usually poets in their works present facts in order to capture attention of many people. These are not new facts that are presented to an audience. From early times poets used the words effectively to make people think about the situation and make want them to act in order to change the present state of things. Poets and writers know the exact words and phrases that can influence people’s attitude to this or that situation so that they start acting. Poems are always aimed to reach feelings of people and thus, to pull strings. Literature of every state shows all the complexity of every epoch. When the situation is the same at several countries, it has a worldwide significance. Before talking about poetry, we should answer the question: What is poetry? Poetry is a special way of describing situations, things, ideas, feelings. Poets present their ideas in short phrases. They use rhythm to emphasize their feelings and ideas. Besides, a poet can appeal to reader’s emotions via poems. That is why a poem is easily remembered. A poem can be compared to a photograph as it reflects real life, real situations and feelings. In a poem a poet captures the exact moment and represents it the way he/she has seen it. When you read a poem you see the poet’s subjective evaluation of facts, situations and the epoch in general. Poets of Romantic Movement wrote their poems to share their feelings. They wrote to help people understand their time from the poet’s point of view. This paper is about Romantic Movement in Great Britain. It is devoted to William and Dorothy Wordsworth, Samuel Taylor Coleridge, Lord Byron, William Blake, Robert Burns, Mary Wollstonecraft and Joanna Baillie who became a radical group in British literature of their epoch. In the paper special attention is paid to the use of lyric poetry (ballads) and blank verse in poetry of the nineteenth century. British poetry. â€Å"The poem on the page is only a shadow of the poem in the mind. And the poem in the mind is only a shadow of the poetry and the mystery of the things of this word.†   Ã¢â‚¬â€œ Stanley Kunitz Before analyzing the British poetry of the nineteenth century it is necessary to mention the changes in political, industrial, scientific and cultural spheres of life of that time and caused the changes in British literature having challenged the standards of form and structure in poetry. From 1776 the American and French Revolutions and later the Industrial Revolution astounded Great Britain and Europe and caused disturbances among people. In the second half of the century Charles Darwin published Origins of Species and The Descent of Man that caused the revolution in scientific thought. This was an unrest period and people were forced to evaluate their values and beliefs again. There is no wonder that the British poets changed their world outlook. The first stage of Romanticism in English literature began in 1790s. William Blake was the first major poet who reacted to these changes. His poems were far from standard patterns. The poetry of Blake is characterized by long, unrhymed lines, a steady interplay of opposites (Damrosch 458). A metaphor can be found in titles of Blake’s works. For instance, his series of poems: Songs of Innocence in 1789 and Songs of Experience in 1794; The Marriage of Heaven and Hell etc. Blake believed that opposites are integral parts of life. He wrote about things that we too often forget making the reader look at events from another point of view. Blake tried to use the joy of words. He used figurative language to describe things in an unusual, in a completely new way breaking down the traditions in poetry of his time. Blake’s beginnings were supported by the efforts of William Wordsworth and Samuel Taylor Coleridge. They have written a collection of poems, anonymously authored, famous for its poems and its preface, entitled Lyrical Ballads in 1798. In the preface a poet deems that poems must regard ‘situations from life’ in ‘the everyday language’. Wordsworth describes poetry as ‘the spontaneous overflow of powerful feelings’. This expression was the manifesto of the Romantic Movement in poetry presenting revolutionary idea for that time. Moreover, the poet emphasizes on the avoidance of artificial poetic style. He believes language must be understandable and enjoyable for ordinary people. Lyrical Ballads is one of the most significant books which became a major change in the history of English poetry (Damrosch 462). Poems from the collection are written in simple, everyday language. They are concentrated on the appreciation of the power of nature, examination of human personality, inner feelings, emotions and thought with an emphasis on imagination. Lyrical Ballads starts from Coleridge’s long poem Rime of the Ancient Mariner and continues with poems manifesting the nature appreciation, the superiority of emotions and feelings over reason. The romance emphasizes individuality, beauty of nature contrasting to formality and artificiality of the standards in poetry of that epoch. A collection contains Tintern Abbey, The Idiot Boy and other controversial poems of Wordsworth written in everyday language. Poets used an every day language before, thus, they did not use it so that they broke down the rules and standards. Samuel Taylor Coleridge is famous for marvelous The Rime of the Ancient Mariner and the ‘conversation poems’, for example, Frost at Midnight and This Lime-Tree Bower My Prison, as well as for his unfinished works Christabel and Kubla Khan, which is like an obsession that haunts your mind (Damrosch 466). Dorothy Wordsworth, William’s sister, is an English prose writer. Her famous Alfoxden Journal and invaluable Gramere Journals were published in 1897. Her works are full of imagination while describing nature and personalities of unusual qualities. Dorothy’s prose is sudden, clear and natural. You may disagree with her ideas or conclusions. However, the writer could possibly say that it is enough that a reader reflects on her ideas. William Wordsworth wrote many short poems which were aimed at breaking down neoclassical verse. He included new poems in the second edition of the collection – The Brothers and Michael. In his works the author tries to speak about life truthfully sharing his feelings with a reader. Sometimes they share ideas, sometimes – a question. These poems and marvelous lyrics were written in his great decade. Thus, the most famous poem of William Wordsworth is his autobiographical philosophical poem The Prelude. This is a spiritual autography in which the author puts questions of philosophical value, about the purpose of his existence, of his value as a poet. In this work William Wordsworth is the major hero. The author places imagination on the first place among human talents. This work is better to call an epic as it consists of 8000 lines and is separated into 14 books (Damrosch 471). It is necessary to mention Joanna Baillie, a poet and dramatist. She wrote plays in verse which were highly appreciated. However, she is famous largely for her first published work, a collection of lyrics Fugitive Verses in 1790. Another talented English writer is Mary Wollstonecraft. She is famous for her works about equality of women concerning education and social life. Mary Wollstonecraft was a member of a radical group together with William Blake and later William Wordsworth. All her life Mary Wollstonecraft remained a passionate defender of women rights. In her works she was bringing up a fulmination against social inequality of women. She wrote Thoughts on the Education of Daughters in 1787 and A Vindication of the Rights of Woman, which contains a fulmination and a plea concerning equality for women, in 1792. The second stage of Romanticism began in 1805 and was marked by appreciation of history value, attention to origins, to works of Renaissance time. One of the most noted poets of the second stage is George Gordon, Lord Byron. He put the poet in the central place and spoke about imagination in his works (Damrosch 458). Romantic Movement reached its high point of art in the works of Byron. In his poems he emphasizes the individual feelings, emotions of a person, not of several ones; expression of feeling opposes to morality and value of nature to a state. The works of Byron are unique and brilliant, his poetry is an outstanding event connected with the Epoch of Romanticism. When an artist puts paint on canvas, he/she attentively traces shapes and colours for attaining a needful effect. The same Byron does when he writes a poem – he arranges words so that a poem is simple and comprehensible. Byron uses language in unusual way: he chooses words for sound and meaning. He carefully selects and arranges each word to achieve the desirable sound and effect. His major hero is a romantic person who is out of the society. In his poems the author raises the question of immortality. Besides, his works are notable for their flippancy. In 1820s there was a third stage of Romanticism that spread romantic ideas in literature worldwide (Damrosch 458). Summarizing, the Romantic Movement in Britain has three stages; every of stages is famous for poets and their works. At this time poets broke with tradition and tried the relaxed rhythms, everyday language and imagination in their poems. Conclusion. The paper briefly analyzes the three stages of Romantic Movement in Great Britain in general and poets who contributed greatly to the poetry of their country in a more detailed way. Besides, the paper analyzes the peculiarities of literature of that epoch. Having examined the works of William and Dorothy Wordsworth, Samuel Taylor Coleridge, Lord Byron, William Blake, Robert Burns, Mary Wollstonecraft and Joanna Baillie, it is clear it was a new generation of poets in the British literature. References: Damrosch D., Wolfson S. J., Manning P. J. (2005). The Longman Anthology of British Literature, Volume 2A: The Romantics and Their Contemporaries, Longman, 3rd Edition, 1120pp.

Greenfield vs Brownfield Sites for Housing Development

Greenfield vs Brownfield Sites for Housing Development A Brownfield site is land which has been developed previously and is or has been occupied by a permanent structure. It may be in an urban or rural setting. It does not include agricultural land, forest or parks. Whereas a Greenfield site is Land which has not been occupied by a permanent structure. It usually applies to land in the countryside but can be undeveloped land within an urban setting. Both of these sites can be ideal for the development of new housing but both also have benefits and drawbacks to doing so. Firstly redeveloping Brownfield sites eases pressure on Greenfield sites and is more sustainable. Although Greenfield sites are often on the edge of towns and cities and may have better access, have less congestion, be in a more pleasant environment and have more space and room to expand. Redeveloping a Brownfield site would cause House prices to increase in inner city areas as people are encouraged back to the area. This is a benefit for people already living there but, this might mean that other people cannot afford the houses, and the council will have to provide for them which may cause problems. Basic Infrastructure already exists in Brownfield sites but in Greenfield sites new drainage, electricity, roads etc. would all have to be produced deeming them more expensive. Although Light industry and Science Parks favour out of town locations on Greenfield sites opposed to Brownfield sites and crucially so do their workers who are happier to live away from urban areas. New sites are easier to build on as remains of previous land use do not need to be cleared making them more attractive to retail parks, housing developers etc. But using Greenfield sites is not sustainable as there is too much pressure on the rural-urban fringe therefore making the development of Brownfield sites a better option. There is an issue of contamination and making sites safe for development, given what the land may have been used for before but towns and cities do not want their areas to decay and redeveloping these areas results in more people coming to the area. This helps local businesses as more people means more customers. Building on Greenfield sites on the other hand pulls people out of the towns and cities causing shops etc. aving to re locate on the edge of and towns and cities. In conclusion I feel looking at the benefits and drawbacks of using Brownfield and Greenfield sites for housing redevelopment it would be most beneficial to use Brownfield sites firstly because it is the more sustainable option also the basic infrastructure already exists as well as there being public transport links already in place in many area s. Also it is would help develop areas which may be suffering and increase house prices within that area, making them more wealthy and hopefully lowering crime rates etc.

The Natural of Semantic Change

SEMANTICS THE NATURE OF SEMANTIC CHANGE Presented by group 9: Riva Nugraha Jiwa 0910733154 Alfi Nurhidayati 1010731008 Nadia Turrahmi 1010732014 ENGLISH DEPARTMENT FACULTY OF HUMANITIES ANDALAS UNIVERSITY INTRODUCTION 70 years ago, Edward Sapir introduced a new concept of linguistics. He said that language moved on every time and then created their own forms and never static. Every word, every grammatical element, proverbs, sounds and accents configured which was changed slowly and this was the ways how a language could long lasting.This concept of language made the other linguists interested. The change of meaning could happen because of some reasons, according to Millet a meaning could change easily because of the discontinuous from one generation to the other generations, the blur of meaning, the lost of motivation, the appearance of polysemy, there are some ambiguous contexts, vocabulary structures, and so on. The nature of semantic change can be divided into some categories, met aphor, metonymy, popular etymology, ellipsis, and also some consequences change of meaning. SEMANTIC CHANGE A.The nature of semantic change Aksioma Leibniz said â€Å"natura non facit saltus† that means the nature changed indirectly and slowly, this sentence also can we applied in change of meaning. Every changing had their each reason and always related and associated from the old meaning into the new meaning. One of semantics tradition looks up meaning as â€Å"the interrelationship between name and meaning†. So, we can conclude that change of meaning divide into two types: change of meaning based on association of meaning-meaning, and also name-name. Every type can be differs into similarity ad contiguity. . Metaphor Metaphor is important in language because it can make them more creative and aesthetics, it is common in literary field such as poem. Metaphor has some functions in everyday life, there are as the motivation, expression ways, as the source of synonym an d polysemy, to fill the blank in vocabulary, and the way to express the emotion, etc. The structure of metaphor is simple, it always said one thing is another thing. It does not use the word as, like, and comparative words and other, this case make the reader try to find the similarities.For example: a) Her home is a prison, in this case her home have same characteristic of prison, we can imagine that she can’t leave her home, she tapped inside, and maybe afraid of the outside. b) The police man let him off by a yellow card, in this sentence ‘yellow card’ refers to warning, the original sense is in soccer player a yellow card that the referee shows to the player when cautioning them and give the second chance to introspect themselves. c) in Indonesian language we can take the example Gonzales menanduk bola, we know that Gonzales is a human and he did the work which is did by an animal buffalo.In this case, menanduk have same meaning with the other, because it ref ers to an action using a head, in human we call menyundul and in buffalo we cal menanduk. * Anthropomorphic metaphor The person who is interested toward this kind of metaphor is Giambattista Vico, he said that in every language the most part of expression refer to inanimate, compared by transferring from any part of body, sense, and also the emotion of human being. For example: a) in Indonesian language: jantung kota, bahu jalan, mulut sungai, etc. b) in English language muscle comes from Latin language musculus that means ‘little mouse’. Animal metaphor This category applied for animal or inanimate types, many plants using animal’s name to call them. For example: a) lidah buaya, kumis kucing, jambu monyet, etc. b) in English there are some plants with animal’s name goat’s-beard and dog’s tail. Beside that, there are animal’s name transferred into human being for describe humor, irony, and other. For example: si beo, the speaker use th is word toward the other because they have same characteristic or their action refer to the animal itself. * From concrete to abstractOne of the tendency in metaphor is explaining the abstract into the concrete, when we try to find the abstract word at first we must know the concrete one. For example in English light ‘sinar, cahaya, lampu’ which is concrete, when this word close to the other morpheme they sometimes become abstract like highlights ‘menyoroti’. If it compares to Indonesian language the condition is same, for example the concrete one is ‘sinar, cahaya’, it become abstract metaphor in sorot mata, hidupnya sedang bersinar, ajarannya menyinari dunia, harta yang menyilaukan, and so on. Synaesthetic metaphor This metaphor based on the transferred of one sense to the other sense, for example from sense of hearing to sight, from touch to sound, etc. If we talk about the sound which is warm and cool, we can see that there are the similari ties between temperatures with the kind of sounds. The structure of metaphor begin in literary works when the raising of symbolism era. We can see from one of Shakespeare’s work: I see a voice; now will I to the chink To spy an I can hear my Thisby’s face 2. MetonymyMetonymy involves some sort of connection between concepts, but in this case there is no similarity between them, but they are closely linked in some other way. Metonymy can divide into the association they based on. First, metonymy transfer based on spaces and places. The change of meaning the Latin word coxa ‘pinggul’ into France language cuisse ‘pupu;paha’ it explained that pinggul and paha is our part of body which is close and do not have correct constraint. Second, metonymy transfer based on time or temporal.The name of action or event can be transferred into something that predate and follow the change. For example, in English, ‘collation’ now defined into diffe rent meaning ‘perbandingan’ and ‘makanan ringan’ where as both of them are relates. Previously, in Catholic ceremony the reading from Collationes Patrum by Cassian usually read before the end of mass, it followed by snack which called collation because the snack related with the reading. So, the name of book followed by the snack that also consume in the close time in mass period.Third, the relation can create the change of metonymy, there are some part that is important but sometime it divide into own category, or we can call it pars pro toto. For example in Indonesia, ‘pasukan baju kuning’ it refers to the group who clean up the road. And the last metonymy is simple and famous because we don’t need the worst and crucial speech. We know that most of the founder named something which they found by their name. For example, the terminology in electricity ampere, volt, ohm named by the founder Andre Ampere, Count Allessandro Volta, and Geor g Simon Ohm. . Popular Etymology Etymology is the branch of linguistics that studies the origin and development of words and other linguistic forms. The examples of the areas that are studied include the earliest origins of a word, how its meanings and connotations have changed, the meanings and origins of its component parts, whether or how it has spread to other languages, and how its meaning or use has been influenced by other words. The history of a word also is called its etymology.For example, France language forain become English foreign which come from Latin foranus, one of derivative from Latin foris ‘tidak dengan; ke luar negeri; the nature meaning is the foreign as we used in English. 4. Ellipsis Words which often occur side by side are act to have a semantic influence on each other. We have already sees an example of this in the history of negation in French. The commonest form which this influence takes in ellipsis. In a set phrase made up of two words, one of the se it omitted and its meaning it transferred to its partner.For example, in Jakarta’s dialect ‘tidak tahu’, sometimes just utter in ‘tahu’. B. The consequences of the change of meaning * The change in the area of meaning Many older writer divide change of meaning in three categories, there are: extension, restriction, and the last that do not grouped into both of them. The division can called as â€Å"logical division† they also has some weaknesses, although the division is simple and easy. The division does not give clearly describing about the formal form in causes or the background how it can be changed.And then, the third division just grouped because can’t let in first and second division. Truthfully the basic is the meaning become wide or narrow and continuously by the time. 1). Restriction This change make the meaning of certain word become restrict and the intense become more variable. For example, English ‘poison’ means racun, first the word come from ‘potion’ that means ‘beer’ because beer can damage our body and sometimes make somebody die. Later poison just use to refer the drink that can make somebody die, not to all of beer. 2). ExtensionIn extension meaning, the word can be applied in large contexts by following the time the intense become weaker and something that referred become smaller. For example, arriver in France and arrive in English, this word come from Latin arripare, it become ripa ‘tepi sungai; pantai’ because it refers to the coming of someone. * The changes in evaluation: pejorative and ameliorative 1). Pejorative The change caused the word become lower or negative than before, for example: ‘perempuan’ come from ‘empu’ that means ‘ibu jari’ it should be has higher meaning.But nowadays, ‘perempuan’ is lower if compare to ‘wanita’. 2). Ameliorative The change caused the wo rd become higher and positive than before, for example: ‘minister’ at first define as ‘minus or slave’ but nowadays the meaning become higher into ‘the person who stayed in governmental system. CONCLUSION The Nature of Semantic Change, there is must always be some connection, some association between the old and the new meaning, association is the necessary condition of semantic change.Meaning is determined by three factors: the objective reference (the referent), the subjective apprehension (the subject, i. e. the speaker or the hearer) and the traditional range (the word). Any change has as its immediate cause a change in one of these three relations. Types of semantic change: Similarity of the senses (metaphor), Contiguity of the senses (metonymy), Similarity of the names (folk etymology), Contiguity of the names (ellipsis), all of these types is changes that occur with time. Reference: * Ullman, Stephen. 2011. Pengantar Semantik. Pustaka Pelajar: Yogyakarta

Current Strategy of Apple & its Competitive Advantage Case Study

Current Strategy of Apple & its Competitive Advantage - Case Study Example Later on, from 1980s many of the companies decided to diversify their business so that they both can be provided as a complete package. Among these companies, IBM was the first to emerge as the market leader in manufacturing personal computer, different software and other computer-related accessories (Bergin, 2001, p.25). In this report, the prevailing competitive strategy of Apple Plc will be evaluated in the light of internal as well as external strategies and policies followed by the company as well as its competitors. After analyzing the findings of the research, the key strategic issues related to the Apple will be discussed and then a few alternative opinions will be suggested that will assist the company to retain a sustainable competitive position in the computer and electronics industry. The history of Apple has not been very encouraging. Profitability had eluded the company for long and its market shares were hardly commendable. In the mid 90s, the company faced stiff competition from its rival operating in the same industry. The CEO of the company took all possible actions to expand its market share by minimizing the operating cost through outsourcing and other such allied activities. Despite these efforts, Apple was fast losing its appeal among the customers as a product that promises innovation and creativity. As soon as Steve Jobs took up the position of CEO, the market position of Apple saw an immediate reversal of fortunes. The CEO, with its maverick leadership style, made Apple one of the names to be reckoned in the international market. The core strategy of Apple can be summed up as constant innovation leading to the eventual betterment of its product offering. Steve Jobs firmly believes that innovation is not just a science but it is also an art. Such philosophy has lent Apple technological superiority along with aesthetic appeal. The CEO of the company maintains a ‘closed miniature technology-economy’ that assists the company to develop its unique environment.

Species Aroun You Essay Example | Topics and Well Written Essays - 500 words

Species Aroun You - Essay Example We, human-beings survive on love and fresh air but wonder, if the plants also need tender loving care for thriving? Love and caring is a very strong factor in the development of the personalities and character of the child. In the environment of loving care and security, children develop into healthy and happy adults. Similarly, the plants, as living organism, should also respond to love and care. Two houseplants would be used and kept in the same place where they are able to get fresh air and little sunlight. Two persons would take of those plants. One would caress the plant often and sing to it while watering. He will also sit beside it and share his feelings and happy moments. The second person would just water the plants at the right times and leave it alone for the rest of the time. The experiment would continue for 15 days. The experiment would prove that human psychology also works with the same consistency with other living organisms. While the plants are not able to talk and express their feelings verbally but even under controlled environment, they are capable of showing positive reaction to the loving care. The astonishing response of the plant that was nurtured with love and care is actually not so surprising. We are all aware that all animals, irrespective of their behavioral pattern and predatory habits, respond to love and care. Dog is considered to be the best friend of man who is not afraid to put his life at stake for his master but the same dog, if reared in wildness, would kill man to satisfy his hunger. ‘Many plant lovers insist the secret to healthy plants is tender loving care, including some optimistic words spoken to them daily’ (gardenbetter.com). Hence, one can conclude that tender loving care is an intrinsic part of all living organisms to

Critically evaluate the pedagogical approach(es) evident in the video Essay

Critically evaluate the pedagogical approach(es) evident in the video and suggest additional strategies which could be employed - Essay Example Therefore, a tactic affective for one student may not be useful for another. The video shows a school which has diversity in terms of its students. The students belonged to different cultural and ethnic backgrounds. As the children are in their early years, so if they are treated properly, the element of diversity would serve as a plus point for the school environment. At the same time, if the concept of discrimination is developed at this sensitive stage, the children will hardly learn to respect others throughout their life. Therefore, showing respect towards teachers, parents and the students themselves is an effective tool for training children to live peacefully in an environment. There should be a balance and equality in terms of parameters of respect and honor. If some of the students are given undue favors, it will create intimidating environment for others. While training children in early years to show respect to others, it is very important to train them about how to commu nicate with others. Most of the children have natural hesitation while interacting with a new face other than their family. This hesitation should be removed by making them comfortable in speaking, moving and expressing their feelings. Sometimes, teachers and parents put great focus on making children learn the manners. It is helpful but it can cause the child to become uncomfortable with natural instincts and desires of his age. Therefore, while teaching manners to young children it is very important to understand the needs of their age and let them do what they want to do freely. Do not embarrass them by quoting examples of their activities which you think are stupid. Try to persuade them to follow a certain rule, rather than imposing it. In that case, children become revengeful in future and find a desire to break every rule that tries to mold them. There are certain general issues of students like lack of confidence, hesitation, and reluctance to communicate and to ask questions . Such issues require general solutions applied in specific way. This means that teacher needs to provide this solution individually in addition to creating an environment supporting such solutions. Parents should also observe the special needs of their children and notify about these needs in the school. As it is said that ‘nip the evil in the bud’, so is the case with children; the earlier their issues are resolved, the better they can perform. Proper planning and discussions about the behavior of individual students are helpful both for student and the teacher. For a student, it is useful as he/she would get help in a proper and timely manner. For teacher it is useful as it would indicate that how much the situation has improved. The issue with the planning is that if the teacher becomes too obsessed with the plans, then the results can be reversed. Human beings are the most complex creatures in the world so sometimes you learn by doing. Once you have made a plan, tr y it with the child and see if you both are comfortable with the tactic or nor. If anyone is uncomfortable, do not hesitate in making modifications in your plan. Studies have shown that over formal approaches to teaching young children are counterproductive (Nabuco and Sylva, 1996) and can hinder young children’

Glastonbury music festival tickets Essay Example | Topics and Well Written Essays - 1500 words

Glastonbury music festival tickets - Essay Example Comparing this to the model characterized as efficient equilibrium, where utility functions increase continuously, efficiency appears not to have been a part of the outcome for this particular event. This paper aims to analyse and compare the varied macroeconomics pricing mechanisms as well as the applicable strategies on ticket allocation, all in a bid to determine the best mechanism that would assist work toward a Pareto efficiency balance for this record-breaking event. The general price theory associates the price of a commodity to vary directly with the value of the commodity (Besanko Braeutigam 2013). The theory further draws an analogy between the value of a commodity and its scarcity or ease of its availability. In a market situation, sellers aim at an optimal price for their commodities while buyers to the contrary opt for minimal price set on commodities. In an average or normal situation, it is the intersection between the two varied prices that ensures that markets are cleared without any excess or surplus on either side. A market clearing condition is thus achieved whenever the supply of commodities equals or meets the total quantity of goods or commodities demanded. For the ticket prices set for the Glastonbury music festival, the price was not at a market clearing level since the demand for tickets by willing buyers overwhelmed the amount of tickets available for sale. Under pure exchange price theory, a trader should be able to balance his endowment in the market with his possessed commodities. With such a balanced allocation of endowments and possessed commodities, Pareto efficiency as outlined in Besanko Braeutigam (2013), may be said to have been achieved which was not the case for the music event. The different strategies or economic paths available and apparently of best application to the sale of Glastonbury music festival tickets, and preferably retain or enhance efficient equilibrium have varied merits

Misconceptions in Maths Essay Example | Topics and Well Written Essays - 1000 words

Misconceptions in Maths - Essay Example According to Swann (2001, p.147), â€Å"People makes mistakes for different reasons. Some may be simply due to lapses in concentration, hasty reasoning, memory overload or a failure to notice salient features of a situation. Others, however, may be symptoms of deeper misunderstandings or may not be mistakes at all – they may be result of alternative interpretations of the situations.† According to Sadi (2007, p.2), â€Å"More students have problems with decimals than with any other number concept. Difficulties with decimal numbers range from comprehending place value after the decimal to proper use of the algorithm of addition and subtraction.† Some of the most common misconceptions that children makes in decimal are identifying which decimal number is greater, placing the decimal in order from smallest to largest, subtracting and adding. This is illustrated by below examples In this case, some children may think that 3.501 is greater than 3.52 because 3.52 have three terms as compared to 3.501 that have four terms. They simply ignore the decimal when comparing two numbers. Children are taught that 35.90 is identical to 35.9. Now, some children may confuse with it and will be not able to determine exactly when zero be written and when it should be omitted. For example, dividing 1632 by 8 they will answer 24 instead of 204.In addition, children think that it gets bigger when they multiply and smaller when they divide. Therefore they seems to be inconceivable that 8 Ãâ€" 0.5 give 4, since 4 is smaller than 8. Similarly, they find it hard to accept that 20 à · 0.2 gives 100, since 100 is much bigger than 20. For many children, to make a number bigger, they have to multiply it and to make it smaller they have to divide it (Sadi 2007, p.3). According to Sadi (2007, p.5), only 26% of twelve-year old students could work out how much a pair of jeans which normally costs  £15 would cost after a 20% reduction and there ere thirty-three different answers were given to

How the global financial governance should be reformed in the Essay

How the global financial governance should be reformed in the aftermath of the global financial crisis in 2008-09 - Essay Example An assessment of whether or not these measures are expected to succeed or not, with an explanation as to their potential issues or concerns, is incorporated in the subsequent discussion. Concluding remarks are thereafter given. Since the occurrence of the crisis in 2007, numerous papers have been written as to the phenomena that accompany the event. There are several schools of thought on the cause of the crisis, ranging from the philosophical to the financial and economic, from the realm of business ethics to the political. In this discussion, there will at one point or another be a tendency to take one perspective or another from among all the topics attributed to it, in an attempt to capture the implications and nuances of this significant event, and draw insights from there. In the end this paper hopes to answer the question as to how and why the crisis began and how it may be prevented from happening again. â€Å"The Global Financial Crisis of 2008-2009†¦revolves around private-sector financial institutions and public-sector regulators. This crisis featured the development of imaginative and complex new financial products, the collapse of major U.S. investment banks when those new financial products suddenly lost value, the spread of financial panic from the United States to other countries, the freezing up of credit, the frantic efforts of national regulatory authorities around the world to stop the bpanic by thawing credit and saving certain large financial institutions, and the desperate collective actions taken by international authorities to prevent the crisis from leading to another Great Depression.† (pp. 45-46) Expansive as such a definition might be, admittedly it still leaves out the whole range of economic problems and traumas resulting from these developments (Head, 2010, p. 46), considerations which are still

Martin Luther King Jr. and the Philosophy of Civil Disobedience in Research Paper

Martin Luther King Jr. and the Philosophy of Civil Disobedience in Todays World - Research Paper Example Until his assassination in 1968, Dr. King championed civil rights movements and was dedicated to the course of justice and freedom through nonviolent means. There are many ways in which the oppressed deal with their oppression. According Martin Luther king Jr., there are three basic ways through which the oppressed deal with their oppression. These include acquiescence, physical aggression and hatred and nonviolent opposition (Warner and Hilliard 311). When the oppressed resort to use acquiescence, they basically become submissive and acclimatize to oppression, thus becoming accustomed to the oppression (Warner and Hilliard 311). Not all people are willing to break free from oppression. Some individuals usually prefer to stay under oppression. Such people become used to oppressive situations in a way that they give preference to maintaining their slavery status quo than subject themselves to uncertain freedom. People who chose acquiescence as a means of dealing with their oppression are usually engulfed in their suppression that they simply fail to think beyond their current predicament. In such a situation, the oppressed adopts the system of the oppressor and is as wicked as his master. One current example is the case of Syria where Bashar-al-Assad’s administration is tactically scheming to erode the influence of opposition parties and making multitude of Syrians to absolutely depend on the government support and continue living under oppression by the Syrian government. Just like Martin Luther King Jr. acknowledged, no oppressor will ever grow a rational emotion and award his slaves their much desired freedom. As such, this approach is quite immoral and futile way of dealing with oppression. Physical aggression and sheer hatred is the second way through which the oppressed may prefer in dealing with their oppression (Warner and Hilliard 312). Like Martin Luther King Jr. argues, the oppressor is never in a position to grant freedom voluntarily and the o ppressed must demand for it. Violent confrontation of oppressive regime has been used by many nations to win their freedom. For example, in 2011, the rebels in Libya resorted to capture and assassinate Muammar Gaddafi over claims of long time oppression of the Libyan people. Great masses rejoiced from his death because they perceived the execution of Gaddafi as the onset of their freedom. However, violence is not the best way of attaining freedom. It never brings eternal peace, offers no solution to social problems, but only pile many more challenges to the society. Lastly, the oppressed can resort to nonviolent approach to end their repression and achieve their desired freedom (Corlett 32). This approach reconciles acquiescence and physical aggression approaches to obtaining freedom. Nonviolent opposition seeks to find a balance point between the oppressor and the oppressed by eliminating the vices that characterize the current situation and creating friendship between the two (Lon g 104). It consciously seeks to foster equality among all people. For example, in Lebanon, approximately one-quarter of the country’s population convened in Beirut in 2005 to protest the killing of a famous politician and demanded the termination of the oppressive government led by Syria together with withdrawal of Syrian military. This is the best approach because it tackles the challenges of the oppressed and seeks to make things better for them unlike acquiescence and

BP Essay Example | Topics and Well Written Essays - 500 words

BP - Essay Example In order to achieve the above strategic aims of the organization, the bank developed a balanced score card for each of the 4 perspectives .This score card was developed by BP in 2003 .We will see what this score card was- (Anderson, 2003) BP made the mistake of separating quality from normal day to day business activities. Quality managers were seen by most team as outsiders who came to overlook their work. Due to this quality concept was not internalized but workarounds were developed which were used whenever the quality team visited. As is this case for any standardized software which is launched across a mammoth organization, launch of Echoke met with resistance from employees. Echoke was supposed to find out the choking points of the operation team – the areas where problem occurs again and again and thus create a standardized benchmark – however it failed to factor the human factor in this software. (Bamberg, 2000) New safety manual were launched by BP in 2004 .These manual were uniform with slight variations from place to place. However the problem was that regular training on these manuals was stopped when BP faced financial crunch. This lead to the employees reverting back to their old ways quickly. GOLD stands for Global Operational, Leaders, and Display. Gold was the ERP project launched by BP.GOLD was supposed to accumulate information available from different countries BP operates in and present it to the top management in a comprehensive manner. Initially GOLD failed to capture the prevailing conditions in different countries as they were vastly from each other which made the data skewed. There were also compatibility issues with echoke which took a lot of time to be resolved. Safety audit teams faced the same fate as quality managers. Deep thought was not given over the composition of these

Industry Analysis and Financial services of Pan America Research Paper

Industry Analysis and Financial services of Pan America - Research Paper Example According to 2006 statistics in the industry, more than 133 billion litres are sold per year which raised the global revenue to 294.5 billion. Analysis of the industry In analysing the industry, it is critical to understand Panama, what opportunity it offers and the products that are produced in the country. Panama is a country that shows a great diversity in terms of people who live there. Most of the residents come from different countries. A lot of people in Panama prefer beer compared to other beverages. In the year 2011, its production was reported to have grown by 5.1%. The market in panama is worth more than $390 in a year. Another brand that seems to grow and is on the list is wine (Holmes 45). The prices of beer and wine in Panama which are the popular drinks are $35 for each beer and $40 for each wine. When you compare these prices with Gasolina, they prove to be high because Gasolina normally ranges from $7-10. The high prices in panama come due to high costs of living due to its diversity and that it attracts a lot of people. This means that the company will have to increase its selling price in panama in order for it to beat the competition. Gasoline has an opportunity to grow in Panama because it is a new product that is unique in its own way. It is unique in that it has six flavours. It is made with unique spirits which include Caribbean white rum, filtered and distilled vodka, 100% tequila and 100% natural fruit juices. It is easier for outdoor consumption due to its portability. This is because it is packed in 20ml aluminium pouches that even have a straw inside. Its growth is possible due to the diverse cultures in Panama and the uniqueness of the product. With such a product the people of Panama will not find it difficult to pay for the drink at whichever cost. Looking at the industry in general, the market is dominated by few key players which lead to intense competition (Giesbrecht 55). There exists operating uncertainty due to changing con sumer tastes. Margins and pricing are often under pressure. It has three leading industries that account for almost 40% of the overall market share. The leading company is Anheuser-Busch. It holds over 20% of the total volume of the market. This company has 14 brands and each generates over 1 billion USD in a year. The company produces global and regional brands, one of them being Corona. It employs about 11,600 people in 30 countries. The company sales majorly come from North America. Another key competitor in the market is SABMiller. In the market ranking, it is among the top five companies in the industry. Its portfolio contains more than 150 brands. Among its brands are international beers such as Pilsner, Urquell and also local brands like Castle Milk Stout. It operates in 75 countries in Asia, Africa, Europe, North America and also South America. Its sales are around 21 billion litres of lager in a year. Coors is another competitor in the industry which is ranked in the sevent h position globally. It operates Colorado brewery that that is the largest brewing facility that operates singly. It was the first company to use the aluminium can and it operates the largest plant that produces aluminium cans. Among its products is Coors Light. The industry is a global business that contains several businesses that are multinationals and thousands of small producers. The

Critical Perspectives on thechnology and organisation Essay - 1

Critical Perspectives on thechnology and organisation - Essay Example The case study by Scarbrough & Lannon (1989) describes the impact of innovations and technology on the UK banking sector and discusses possible problems and advantages of technology implementation. The authors suggest that innovations and technological change can help to improve knowledge and learning in different service sectors. One reason for this is that once new technical knowledge is acquired, it can usually be embodied in a readily transferable form. The smoothness and slope of the corporate technical learning curve depend on two factors: (1) how well learning about the particular technology is transmitted from site to site and (2) how representative of later sites the first ones that influence developers design decisions are. Scarbrough & Lannon (1989) underline that technology has a great impact on learning and service improvements. It is possible to apply ‘double loop learning’ to the case of the Bank of Scotland to describe learning and knowledge creation infl uenced by technology. â€Å"Double loop learning’ was first developed by Argyris & Schon in their work Theory in Practice: Increasing Professional Effectiveness published in 1974. â€Å"Double loop learning’ can be defined as â€Å"is learning where assumptions about ways of seeing things are challenged and underlying values are changed. Double loop learning, in questioning givens or taken-for-granteds, has the potential to bring about a profound shift in underlying values by cracking their paradigms or ways of seeing the world† (Argyris & Schon 1992, p. 18). Also, ‘Double loop learning’ can be characterized through reflection, particularly with others in dialogue. Applied to the case by Scarbrough & Lannon, it is possible to say that â€Å"double loop learning’ is achieved by means of technology and innovations. Scarbrough & Lannon (1989) state that learning and

The relationship between environmental regulation and companies' Essay

The relationship between environmental regulation and companies' commercial competitiveness regarding the Porter Hypothesis - Essay Example This idea was stated twenty years ago and appeared to be disproving for all the previous opinions, which came to the same conclusion: environmental regulation are not beneficial for organizations as they have to spend much for innovations that decreases their profit. Hypothesis by Porter disproves such opinion stating that the strict policy stimulates â€Å"innovation offset†. If resources are used efficiently, the economy will only benefit. Since the hypothesis was stated there has been much controversy around it, many disproving theories have appeared notwithstanding that some of Porter’s words were simply misunderstood (Ambec et al, 2011). Certainly, such a supposition can’t be considered as correct without case study. The given paper will try to define if the Porter hypothesis is correct by analyzing the corresponding literature. The main questions â€Å"Over the past 20 years, much has been written about what has since become known simply as the Porter Hypo thesis (PH). Yet even today, we find conflicting evidence and alternative theories that might explain the PH, and oftentimes a misunderstanding of what the PH does and does not say† (Ambec et al, 2011). Actually, for now experts hesitate to answer the question what influence environment innovations have on organizations. The issue remains unclear. It is obvious that environmental innovations are not provided for free and they become a reason for additional expenses that at first sight can’t bring any advantage to firms. At the same time such regulation create good environment for eco-innovators’ activity (Ambec et al, 2011). To prove or disprove Porter’s hypothesis it is necessary to determine if environmental innovation determined by regulation is as successful as innovation determined by new technical and market opportunities. It is not less important to answer the question if regulatory-based environmental innovation is beneficial for organizations and their activity. The Porter hypothesis is correct The review of literature shows that despite numerous hesitations, controversies and disproving opinions â€Å"Porter spirit† appeared to be contagious that would never happen it the argument were wrong and useless. According to Alex Krauer, "Financial performance and environmental performance can go hand in hand. Eco-efficiency is the key to sustainability, in both economic and ecological terms. The key to eco-efficiency is innovation and productivity improvement" (cited in Bernauer et al). This argument serves as the proof of Porter hypothesis’ popularity, moreover many developed countries try to bring this idea to life. Such approach was given a definition of a â€Å"win-win† opportunity, when both the wolves have eaten much and the sheep have not been touched. Porter states: â€Å"†¦properly designed environmental standards can trigger innovation that may partially or more than offset the costs of complyi ng with them† (cited in Bernauer et al). It means that the environmental regulation does not bring any problems, on the contrary it brings new opportunities. Innovation survey that has been held in Germany revealed that the outcome depends on the field regulation is applied in. The field of company’s activity plays the decisive role. â€Å"Regulations in favor of sustainable mobility contribute to higher sales with market novelties while regulations in the field of water management lower this type of innovation success†

Business Ethics Current Event Article Example | Topics and Well Written Essays - 250 words - 1

Business Ethics Current Event - Article Example ng the extent and nature of wrongdoing, anonymous incident reporting, assessment of social media reputation, employee surveys, group discussion, tone of management communication, exit interviews, facility interviews, customer complaints, and interviews and focus groups. Tone at the top creates the basis for a culture that motivates confidence and trust among all the key stakeholders of the company (Epps, 2012). The information from the event is related to what was discussed in the class. Strategic management of individuals at the top is crucial for the success of the company. When measuring performance, the top management should be able to distinguish between the different divisions of a company. It is important to note that managers usually perform well despite the poor performance of a business unit due to factors that beyond the control of the manager (Maher, Stickney, and Weil, 2012). Legal and ethical compliance is crucial in developing the social responsibility image of the company. Legal compliance entails the extent to which the company conforms to a number of laws such as the state, federal, local, and international laws. On the other hand, ethical compliance relates to the level to which the members of the company follow the general legal and ethical standards of behavior (Griffin, 2011). In conclusion, the tone of the top management is important in determining company’s success. It also determines how the company complies with various programs. Thus, it is important to develop ways through the tone at the top can be assessed. As stated before, the compliance professionals can assist each other in evaluating the tone at the top through various methods. For instance, methods such as anonymous incident reporting, assessment of social media reputation, employee surveys, group discussion, tone of management communication, and exit interviews. Thus, the information from the event is related to some of the topics discussed in the class such as strategic top

Landlord and Tenant Law Essay Example | Topics and Well Written Essays - 2500 words

Landlord and Tenant Law - Essay Example In case the landlord opposes the request for renewal, then termination of such a tenancy must be done as is prescribed by the Act failure to which has negative consequences especially on the landlord (Freedman, Shapiro & Steele 2006). This paper discusses the remedies of addressing Spotted Dice Limited which has defaulted in the service charges and rent. It also outlines practicalities of exercising break clause in a lease as well as the procedure of ensuring a lease does not get a statutory protection. This is the first part of question one, which involves explaining the remedies to be taken in addressing the issue of forfeiture by Spotted Dice Limited. The FRI basis on which Spotted Dice Limited was granted the lease in Lansbury Towers is an abbreviation for Full Repairing and Insuring. FRI basis protects and relieves a landlord from incurring the costs of repairs and insurance and it is effected from the onset of a business tenancy. It therefore means that Spotted Dice Limited being granted the tenancy of the first floor of the Lansbury Towers is liable for all the costs of repair and insurance. This should be effective for the entire period of ten years the tenancy is granted. After failing to fulfill these obligations in the sixth year of lease, Spotted Dice Limited has breached the agreement made at the time of leasing. There are therefore two remedies to address the situation, which are possession claim remedy and damages for the breach of covenant remedy (City Law School 2014). Possession claim remedy is usually taken to regain the possession of the leased premise. Because Spotted Dice Limited has failed to remit this quarter’s rent, repossession of the premise allows for leasing to a new tenant. Similarly, damage for breach of covenant remedy applies where agreements in a contract have not been honoured. From the initial agreement, Spotted

Online Marketing Essay Example for Free

Online Marketing Essay In today’s world, marketing research has begun to use the Internet and popular social networking sites such as, Facebook and Twitter, to gather personal information of all users. It’s becoming a lot easier for companies to connect directly with customers and collect individual information that goes into a computer database. This information can also be matched to other websites and share data collected during unrelated transactions. There are ethical and technical considerations that need to be addressed on how companies conduct its market research. Two major examples of ethical considerations of online marketing are privacy and confidentiality. Many online consumers try to avoid anything that will result in invading their privacy, but many companies tend to do that without the consumer’s knowledge. A company can easily have the ability to collect and store information relating to a consumer that can violate their right to privacy. The companies use this information to target certain advertising to that consumer, but the constant targeting can put a strain on the privacy of the consumer and start to result in a breach of confidentiality. Businesses are constantly sharing consumer’s information with partners or other affiliates to precisely target them with certain services or products they offer. Some companies sell the information to outside companies to make extra money that will lead to more strain on your privacy or even worse, identity theft. The most important example of technical consideration of online marketing is security. Security is the number one issue in a consumer’s mind when they need to use personal information to purchase or do anything online that requires that information. Hackers and viruses can lead to personal information on any database to be sold and used to wreak havoc on innocent consumers. Viruses can be used through E-mail or websites to hack into the businesses or consumer’s computer and track or steal sensitive information that can be given to a hacker at any time. Hackers can then sell that information to anyone or use it for their own benefit to ruin the reputation of that consumer. For example, hackers can use the personal information of the consumer to steal their identity and purchase things without the knowledge of the consumer and the consumer will be at fault for anything the hacker does. This continues to be an ongoing problem in the online world and something that businesses need to be very cautious about when dealing with personal information that was given from a consumer through trust in the company’s integrity online. As online marketing is becoming more popular daily around the world, companies need to realize the ethical and technical considerations that play a role on the abundance of consumer’s personal information they have. Businesses rely on precise online marketing to make the most profit with as little effort as possible, but they also need to focus on the consumer’s personal needs. Privacy, confidentiality, and security are the most important topics when it comes to personal information being stored and shared online. Without taking the time to address and resolve these issues, companies can scare away consumers from revealing certain information that helps their business grow and become successful. References Masters, T. (n.d.). Ethical Considerations of Marketing Research. Retrieved from http://smallbusiness.chron.com/ethical-considerations-marketing-research-43621.html. Sullivan, B. (Dec 6). Online privacy fears are real. Retrieved from http://www.nbcnews.com/id/3078835/t/online-privacy-fears-are-real/#.UZl358qE72o

Theories of Development Essay Example for Free

Theories of Development Essay Jean Piaget (1896 – 1980) Piaget focuses on cognitive development; he was all about the child centred approach, he believed children are active learners and make sense of the world through their own experiences. Piaget believed that a child develops through a series of pre-determined stages to adulthood and said that a child needs to be at a specific stage of development to learn new concepts. His theory is concerned with the children rather than all learners and it focuses more on the development and not so much the learning which means this theory doesn’t really co-inside with learning of information and specific behaviours. Piaget influences current practise because the EYFS states that we need to have a balance of child initiated activities and children can be independent learners. We also have free flow within the setting which will highlight the child centred approach that Piaget believed in. He has also influenced the approach to managing children’s behaviour through looking at a child’s moral development through their point of view rather than an adult. Sigmund Freud (1856 – 1939) Freud focuses on the psychoanalytical theory; he was particularly interested in the development of characteristics and personality. Freud believed we have an unconscious mind that is split into three parts and this this makes up our personality; the id, ego and superego. The id is where all our desires and needs come from and can be known as the selfish and passionate component of our personality e.g. a baby will cry and cry to be fed, not thinking of how tired their parent/carer may be. The ego is where we start to consider consequences of our actions and is known as the common sense part of our personalities e.g. if a child wants something but knows they have to ask nicely or wait patiently they will do so in order to meet their needs or desires. The superego is where we start to think about the moral requirements, if you have misbehaved your conscience will affect your ego and make you feel guilty, if you are being rewarded for something good, your ego-ideal will reward your ego with pride and confidence. Freud believed that with age these stages will develop in your personality. Freud influences current practise because we now think about the child’s wants and needs from their point of view. We wouldn’t take away a small child’s comforter because their id has made them believe they want it and need it, they would become very distressed if we did so. Abraham Maslow (1908 – 1970) Maslow had a humanist approach to his theory, his theory was about motivation and personality, he believed in a hierarchy of needs and these needs needed to met in order fulfil their potential or ‘self-actualisation’. He believed you would have to reach all previous levels of the pyramid to become a fulfilled person. Maslow believed motivation and personality are linked to our basic needs being met. He also believed that every person has the potential to become self-actualized however some factors can hinder progress i.e. a family’s income being affected through the parent losing their job would affect a few of the hierarchy points. Maslow influences current practise within the early years setting because the professionals need to think about the environment that is being created for the children as well as developing strong relationships. We need to try and meet the basic needs such as warmth, food, shelter and to form a good relationship we need to provide love, care and promote self-esteem. Albert Bandura (born 1925) Bandura has a social learning approach to his theory and this is another behaviourist approach. Bandura believes in conditioning through positive and negative reinforcement, and through observing people around you (observational learning). He believes that if one observes another person they will pick up and learn how to act in certain situations through modelling another person’s behaviour. Bandura’s behaviourist approach shows he does believe that not all observed actions will lead to a change in behaviour, if a child observes someone they may just take in the information rather than modelling what they have observed. Bandura influences current practise because we praise positive behaviour in order for children to do it again and ignore negative behaviour in hoping the children wouldn’t repeat it. We also act as good role models for the children to observe and copy our behaviour i.e. being polite with please and thank you, sharing and being kind to our friends. B. F Skinner (1904 – 1990) Skinner is known for developing the behaviourist approach but he also has the operant conditioning approach to his theory. He believed we would shape behaviour; we would promote desired behaviour with rewards such as stickers, praise, attention and treats, and positive reinforcement would help aid in learning. He also believed in reinforcing undesired behaviour with punishment in hoping this would stop children from repeating this behaviour. He also believes the rewards and reinforcement should be done in good time after the behaviour has occurred or it would not have the desired effect i.e. straight away, if delayed it may not register to the child what behaviour caused for this. The rewards and reinforcement shouldn’t be expected all the time so frequency needs to be considered, its best to not reward or reinforce every time, this would mean they wouldn’t expect it all the time and would constantly show wanted behaviour because unexpectedly they would receive a reward and would want this again. Skinner influences current practise because we have behaviour policies that families have to comply with. We also praise good behaviour and when a child achieves something we reward with stickers. We try to avoid undesired behaviour happening again by using punishments such as time out. John B. Watson (1878 – 1958) Watson was a behaviourist theorist; his theory is that classical conditioning offers a basic explanation of how a child can develop through learning by association, e.g. when the fire bell goes off, children will associate it with lining up. Some of his work was based on showing phobia’s and association, e.g. some children have a fear of needles because they associate this with the pain they felt before. Watson influences current practise because we now have routines and have set areas for certain activities, e.g. when we are sat at the red table this will be for arts and design. Social Pedagogy Social pedagogy is about the holistic wellbeing and education, it is a shared responsibility between parents and society as a whole. It develops children and young people’s knowledge of what is expected of them as an individual in society. It helps them gain skills in learning, coping with emotions and physical skills; it’s there to teach children and young people how to become a valued member of society. Social pedagogy has a hands on approach to the younger generation and believes that it is not just up to the parents to do all the upbringing but it is the society too. Social pedagogy influences current practise because the Eyfs states that we should work in partnership with the parents, we also have government run settings such as sure start and these other help to families who haven’t had the best start in life. All of the theorists have different approaches and views but all give something to the current practise that we work alongside with.

Working Mother Base On Attachment Theory

Working Mother Base On Attachment Theory There are increasing number of women continue their careers after given birth to their childs. They are regarded as working mothers, whom are facing many difficulties to keep balance between the work and the family. This phenomenon led to many studies about the effect of maternal employment base on a secure mother-infant attachment.This paper raise the question: many mothers are often confronted with the dilemma of choosing between their jobs or careers, and their children, whether they should come back to work after post partum. The attachment theory in this paper was found by John Bowlby, whom emphasized the importance of mothers attention and care on the infant. He argued that there was a long time last influence on the infant future life. There are also contemporary reasearches suggested that maternal employment have benefits on the family and the infant. The paper analyze the deveopment of mother-infant attachment theories and current studies, to evaluate the positive and negati ve effect to the infant of working mother. Infant-mother attachment Attachment theory was formulated by psychiatrist and psychoanalyst John Bowlby. It is a psychological, evolutionary, and ethological theory concerning relationships between humans pointed out that a young child needs to develop a relationship with at least one primary caregiver for social and emotional development to occur normally . According to his study of attachment theory, infant behaviour associated with attachment is primarily the seeking of proximity to an attachment figure, moreover, secure base and safe haven are the features and function of attachment relationships. Infants become attached to adults who are sensitive and responsive in social interactions with them. Many experts agree that the mother-child attachment bond is the term for our first interactive love relationship-the one we had with our primary caregivers, our mothers. The mother-child attachment bond shapes infants brains, profoundly influencing their self-esteem, their expectations of others, and their ability to attract and maintain successful relationships . Nowadays studies also support that during the early development, the infant-mother interaction and the early social experiences may produce long-lasting changes in the brain of the infant with profound behavioral and emotional effects throughout the whole life . The infant behaviors that have been implicated as resulting from this theoretically compromised mother infant relationship have included slight, transient effects on sociability and affective sharing to results suggesting significant increases in irritability, cognitive delays, behavioral problems, and difficulties with attachment among others . Overall, following attachment theory, the early connection developed between a primary child care provider and an infant is essential for development. Lacking of experience make it difficult for them to handle the issue about this new member and family transition, especially for the first-time parenthood. The success or failure of the attachment bond has a life-long effect in a persons life. Maternal employment and infant attachment Whether and how about the mothers working status affect the infant was a topic of great interest in the 1980s. In the context of mothers increased participation in paid work, attention has also turned to the impact of maternal employment and the use of nonmaternal child care as additional factors likely to affect maternal caregiving and the developing attachment relationship. Many scientists, politicians, and parents were worried about the children, especially infant, would suffer if others but not the moter cared for them most of the time , others argued that such worries were based on oppressive sexist prejudices not data . So debates started, positive or negative influence on the attachment of mother and infant, whether working mothers is taking the responsibility of the infant or not. Why do mothers go to work Why mothers go to work; in Hong Kong society, women go to work for more personal and social reasons than for financial reasons. In traditional society, mothers are performing stereotyped roles as be responsible for the household, such as doing housework, preparing dinner, caring of the children and husband. Now in modern society, women are no longer restricted by the traditional mother and wife role. For the economical reason, they want to make more benefits to the family and gain more independence in economic position. For the education standard, women who achieved high educational qualification, want to apply their knowledge to the work and pursue a successful career, and they are needed by the society. For the changing social norms, women are achieving more equalities in work, morevoer, they are not acted as bad moms when they go to work and pay less attention on the children. The whole society tend to accept working mothers. Though several reasons and conditions mentioned above seem to allow mothers to join the workforce, still many of them face with a dilemma regarding their career and family . Still so many mother feel struggling in the situation of whether to work or not. Negative aspect of working mothers According to the above attachment theories, it is easy to acknowledget the harm that would do to the infant lack of attachment. It is to say that negative influences on the development of secure attachment, or even potentially damaging . Fail to provide the child with sufficient structure, recognition, understanding, safety, and mutual accord may lead to become physically and emotionally distant in relationships in later relationship, remain insecure, become disorganized, aggressive and angry, and develop slowly. . A working mother is tend to create an insecure and inconsistent attachment. Stifter, Coulehan, and Fish , found no significant connections between work status and attachment security, but did caught the public attention of the consideration and inclusion of other variables such as maternal separation anxiety and maternal sensitivity. Specially the research did find that infants of mothers who were employed but reported high work-related separation anxiety were more likely to develop anxious-avoidant attachments. And then, a finding suggested that employed mother were less invested in parenthood and had high level of anxiety , implied high anxiety would get in the way of taking good care of the infant. A baby is supposed to grow up to be loving, well adjusted individual. A full-time employed mother would have missed out on being there and watching the baby from up close. These are important formative period, as a mothers instinct, want to be around to strengthen the attachment bond between mother and infant. The effects of maternal employment of secure mother-infant attachment relationship to be negative of majority according to those researches. These evidences support the hypothesis that working mothers increase the risk of some undesirable outcomes, espacilly in the babys first year. Positive aspect of working mothers Do maternal employment have an adverse effect on the children? The answer may be no. In fact, mothers with careers have a positive impact on children, as they serve as good role models. A study in Australia found no relation between maternal employment and infant attachment. In the early study, Bowlby insisted that separation from the mother should be kept to a minimum . However, in the further study, he developed his statement as a subsidiary attachment figure can meet an infants needs adequately in the primary figures absence . In another words, mother was not the only attachment bond to the baby and this finding gave the mother an opportunity to take a breath during the overwhelming duties. She did not need to take the only responsibility to the feedback towards the infant. Later, some scholars emphasized quality but not quantity of the attachment. Too much and too sensative responds to the baby may triggered a spoiling parental style. Prior to an infants self-regulation of external stimuli, parents are responsible . Parents have to learn the difference between too much and too little responds for managing the infant inattentiveness and excessive stimulation. Providing the appropriate amount of feedback for the baby is conducting a healthy attachment bond. I was impressed by a professorss saying that many parents feel very selfish and cruel in leaving their crying young child for the absence time. However, it is not only a beneficial opportunity for her parents, it is also an important lesson in trust for her that you will always be clear about when you are leaving, you will always provide a caring protector while you are gone, and, best of all, you always return to love and protect her . Parents should be comforted that, properly leaving but not always stick to the baby is also buliding a trustful relationship. For the further concern of the baby, Such working mothers tend to emphasise education, and also manage to spend quality time with their children. Talking about the dual income, the standard of living is higher, children get access to better quality education and extra-curricular activities. Acadamic statistic demonstrated this fact: secure parental employment lowers the incidence of poverty and the associated risks to children . The increase in the percentage of children living with a working parent is welcome news, said Duane Alexander, M.D., Director of the National Institute of Child Health and Human Development of the National Institutes of Health. Secure parental employment helps to reduce the psychological toll on families, brought on by parental unemployment and underemployment.Secure parental employment may also enhance childrens psychological well-being and improve family functioning by reducing stress and other negative effects that unemployment and underemployment can have on parents. Conclusion As we can see, there are pros and cons about maternal employmet. So we still have to deal with this dilemma and make our own decision. I think there are no right or wrong answers in this case. Whether you want to get back to work from the day you stop nursing your child, or whether you want to be a homemaker your entire life is entirely up to you. Some women find joy in the workplace, while others find it at home. In some conditions, women can handle both children and work well though it is a hard task. Maybe having one does not require sacrificing the other.

An Introduction To Counselling Psychology Essay

An Introduction To Counselling Psychology Essay Within this essay, the key concepts and principles of the person centred approach to counselling will be evaluated and discussed on how they inform and influence a person centred approach to counselling. Person centred theory or person centred counselling is the theory of counselling which originated from Carl Rogers. Originally this type of counselling was also known as a nondirective approach to therapy or client centred therapy (Gladding, 2011). Zimring and Raskin (1992, cited in Tudor et al, 2004)) did a review on the history of the person centred approach and divided the first fifty years of counselling into four main periods of the approach. However, this essay will consider the first two periods of the history within the Rogers theory of counselling. Zimring and Raskin (1992, cited in Tudor et al, 2004) claim that the first period begins in 1940 with Rogers presenting to a University his thoughts on newer concepts to psychotherapy; this was subsequently published two years later. The two characteristics of the first phase to the approach is the therapists role which would be the responses towards the client and the clients feelings which are distinct from the content, and secondly, the acceptance, recognition and the clarification of feelings whether they were positive, negative or ambivalent (Tudor et al, 2004, p. 21). This would explain and possible influence one of the three core conditions of unconditional positive regard that Rogers developed within the therapeutic relationship, which will be discussed in more depth further on within this piece of work. The second phase began in 1950 where Rogers outlines the framework and structure of the client centred approach and his hypothesis for therapy and therapeutic change. More significant within this decade was Rogers hypothesis of the six necessary and sufficient conditions of a clients personality change and personal growth. Although until recently it was believed that, only the core conditions needed to be present for positive change to occur (reference). However, before this essay discusses the six necessary and sufficient conditions for change to occur, the three key concepts that are the underpinning to the person centred approach need to be addressed in depth. The first of which is the organisms. Although Rogers was a careful writer, he took the idea of the organism for granted that within his written work it is suggested that he saw no need to define the organism when writing about the key theoretical concepts or constructs to the person centred approach (Tudor et al, 2004). Rogers believed that the inner core of a mans personality is the organism itself, which is essentially both self-preserving and social (Tudor et al, 2004, p.25). Rogers also asserted that the characteristic of the organism has a basic tendency and strives to actualise, maintain, and enhance the experience of the organism (Rogers, 2003). According to Tudor et al (2004) the actualising tendency or AT is at times conceptualised as something solid and separate to the organism, therefore, to prevent any misconceptions within this essay it shall refer to the actualising tendency as the organisms tendency to actualise which is perceived as a characteristic of the organism. Rogers has associated the organisms tendency to actualise Incongruence between self-concept and the experience of self is denied and distorted Through the Rogers definition of the organism as mentioned previously, the description of the organism is the individual person or client and is not to be confused with the self. The self is believed to be the personality of the said organism and holds the feelings, opinions and the values of the individual (Tudor et al, 2004) person. These are two completely different aspects of the person centred approach, however, they can arguably be perceived for exactly the same entity, and not two separate entities as Rogers intended. Rogers understood this and described the self as taking shape when the organism or individual acknowledges and accepts that they are who they are and this is their personality. This process according to Rogers clearly observed within the first two years of an infants life, (Tudor et al, 2004) and the conditions of worth that are created at this point in development would be shaped by the parental influence and carried on further into the individuals adult life as a concept of self or the self-concept. Conditions of worth are manifested from the positive regard or conditional regard received by the infant from either a parental influence or significant other, thus the conditions of worth within the self becomes embedded in the child. When referring to a significant other it is meant as someone other than the parent whom providers care for the infant within this time of development (reference). In the event of the self receiving conditions of worth, it embodies the external or internal locus of evaluation. The individuals external or internal locus of evaluation. Frame of reference However, the clients frame of reference can also connote the moment-by-moment awareness that the client experiences (Worsley, 2001). It is apparent that the person centred counsellor does not have a model for child development as the simple phrase conditions of worth which Rogers termed, encompass the entirety of the developing child (McLeod, 2009). The process of counselling has positives, just as equally as every other profession does. The function of counselling is aimed at overcoming any negative qualities, which the client may have, and highlights all the positive qualities a client has. Rogers believed that all people were good and every person has the right to be psychological well-being. Also counselling whatever theoretical approach is used as a basis is to increase a clients responsibility and for them to make positive choices that assist them to feel, think and act effectively within todays society (Colledge, 2002). The counsellors role within the client relationship is to provide emotional warmth where the client can experience a feeling of safety and can see oneself objectively without any emotional complications. The counsellor provides a genuine alter ego that accepts the clients self as he / she has known it to be, and accepts the distorted and denied self with the same depth of warmth and respect, thus, the client can equally accept both aspects of the self (Rogers, 2003). The counsellor provides the client with an empathetic understanding, unconditional positive regard, and congruence. Congruence within the therapeutic relationship is highly important and beneficial to the therapeutic relationship, however, Colledge (2002) argued, that if counsellors congruence within themselves is at a low level the counsellor could not trust their own intuition during the counselling session. However, it is suggested that a therapeutic relationship thats characterised by the core conditions (congruence, empathy and unconditional positive regard) help strengthen the clients self and encourage clients to talk openly about feelings as the counsellor is the active listener and values them and their opinions. Although, very few studies have been conducted to support this, Bachelor (1988 cited in Bozarth Wilkins, 2001, 3rd Edition) conducted a study that supported this hypothesis. The study showed that the clients who felt understood, accepted, non-judged and valued from the counsellor, experienced more self-validation and found it safer to self disclosure and would explore deeper levels of emotions and perceptions within themselves. Within the client counsellor relationship, it is suggested that the counsellors role is to provide amongst various things, for example, a safe environment and unconditional positive regard. This is one of the three core conditions required to provide a positive change within the client, furthermore, unconditional positive regard directly disrupts any conditions of worth by the positive regard of parental or significant others: the counsellor values the client irrespective of the clients conforming to any conditions of worth (Mearns Thorne, 2010) the client may have. The core conditions of unconditional positive regard, empathy, congruence and the six necessary and sufficient conditions the client experiences within the therapeutic relationship between the client and counsellor has proved invaluable and aids the seven stage process to therapeutic movement (Rogers, 2003) within the organism or the organismic self. Furthermore, Rogers emphasised that the six necessary and sufficient conditions are the key to establish the counselling relationship and for therapeutic growth to occur successfully. Rogers published these in 1957 which are that two people need to be in psychological contact, which means that the people would need to be on the same journey together, the second condition would be that the client would be in the state of incongruence between self and the self-concept, and be vulnerable and anxious. Naturally, this would be the case as a person only seeks counselling if they are in any form of conflict. The third condition stated that the therapist has or for a better choice of word, counsellor, is congruent and united within the therapeutic relationship. The fourth and fifth necessary and sufficient condition is the core conditions of unconditional positive regard and an empathic understanding of the clients frame of reference. Lastly the sixth condition Rogers stated that the therapists empathic understanding, unconditional positive regard would be the minimal to be communicated to the client. Although the sixth condition could be argued as it is in conflict with Rogers first statement, that the following six fundamental conditions, which he (Rogers) regarded as both necessary and sufficient à ¢Ã¢â€š ¬Ã‚ ¦ in which therapeutic growth and personality change could occur (Rogers, 1957, cited in Casemore, 2011). However, it can be said that the first condition plays a pivotal role, as the other five conditions revolve around psychological contact meaning that the counselling journey is a relationship and not two people being in the same room together. Thus to reiterate, counselling will not be effective if the client does not experience the counsellors empathy or the unconditional positive regard for them. Although the process of therapeutic growth and change seems meek when written down the process is perhaps a painful and courageous journey the client takes and cannot be fully understood. However, Rogers wanted to gain some understanding and developed his theory of the seven stages of process. The seven stages of process Rogers saw as a flowing continuum and not rigid or fixed but rather a process which will develop but can at any stage be relapsed upon. A brief outline of this process is as follows, the first stage the client would go into counselling extremely resistant to change and defensive, which at this stage, and the client would be highly unlikely to enter into counselling. Stage two, the client is perceived as less rigid and would talk about the external events or other people surrounding their lives. Within stage three, the most likely time the client would seek counselling; they would express themselves as an object and avoid any discussions relating to present events. Within stage four, the client will develop a rapport with the counsellor and talk deeply about emotions. Stage five the client expresses present emotions, begins to rely upon their decision-making, and lives their life in the existential way of being. In other words, increasingly accepts more responsibility for their own actions. Stage six the client growth towards congruence is rapid and they begin to develop unconditional positive regard for others. This stage could also be the signal that formal therapy is ending, as there is no need for it to continue. Finally stage seven according to Rogers the client is self-actualising, shows empathy, unconditional positive regard, and is now living phenomenological. As mentioned above, existential and phenomenological is linked to the person centred approach as it could be suggested that this is the root to what Rogers was implying when expressing the development of the client in person centred therapy and to how they would live life (Casemore, 2011). To conclude this piece of work has explained how Rogers theory informs and influences the counselling practice within todays society. It has discussed in detail the organism and the self and referred to the six necessary and sufficient conditions for therapeutic change and where the link is between existential and the phenomenological principles to the person centred approach to counselling. Words 2000 / 2800